Death by HiPPO

It’s true: vital marketing and web design decisions are all too often driven by HiPPOs…

No, not slow-moving mammals with dubious personal hygiene.

I’m talking about the Highest Paid Person’s Opinion (HiPPO).

‘Opinion’ being the key word. You see…

It matters not whether YOU like your website, email campaigns, sales letters or whatever else…

Because your market is totally impervious to your opinion.

Your market simply doesn’t give a hoot!

It responds to what it WANTS to… not what you – or your HiPPO – find funny, cute, clever, sexy, or whatever else.

What actually matters is: does your marketing generate business effectively?

That is the acid test. The ONLY test.

If you’re the HiPPO in the room…

If you want to know how you can do better, without your big ol’ HiPPO backside crushing your marketing…

Talk to us about our done-for-you marketing services.

Just contact us and let us know what you want to achieve.

We base what we do on years of experience of marketing in the financial industry…

…but also upon frequently TESTING our assumptions to find the best way.

If we think we can help, we’ll reply with some ideas for you to consider.

And it costs nothing to find out – so drop us a line now and escape death by HiPPO.